I build gambling businesses from scratch, then hand them to teams that can run them.
Co-founder of Lottoland and Lot.to, former CEO of Sportech plc, former General Counsel of the Tote, and a UK solicitor since 1999. Most recently, I built and launched two online casinos in under a year.
Senior help at the moments that decide a gambling business's future
I work with operators, B2B suppliers, investors and boards — on a project, interim or advisory basis.
Launch and build
Fixed-term set-up of new operators and brands: licensing, platform, payments, product and the team you hand over to.
Two online casinos in 2026 · Lottoland from licence to £5m+ year-one sales
Lottery and i-lottery
Strategy, product and partnerships for lottery operators, platforms and new lottery concepts — including secondary lottery, raffles and blockchain models.
Co-founder of Lottoland and Lot.to · strategy for a Nasdaq-listed lottery brand
M&A, bids and investment
Buy-side strategy, target identification, bids, disposals and acquisition advisory boards — with a lawyer's eye on licensing and change of control.
Take-private bid with a gambling PE house · Tote estate grown from 325 to 550 shops
Licensing and structuring
Licence strategy and group structures designed for regulators, tax and an eventual exit — across the UK, Gibraltar, Guernsey, the US and emerging markets.
Implemented the Gambling Act 2005 regime across the Tote group
Interim and PLC leadership
Interim CEO, COO or in-house counsel through a turnaround, disposal programme or restructuring for sale — as an employee of your business for the appointment.
CEO and COO of Sportech plc (LSE) · launched Connecticut sports betting
Board and advisory roles
Non-executive, chair and advisory roles for boards that want experienced, regulator-literate challenge.
Boards of DCD Media plc, Turf TV and SiS · Vice-Chair of an education group
Also:crypto payments and treasury on Fireblocks, creator-led customer acquisition, free-to-play and gamified betting, blockchain lottery — and access to pari-mutuel pools worldwide through a long-standing international tote network.
Track record
Selected work
Recent client work is described anonymously.
2026 · Launch2 online casinos
Built from scratch for a leading gambling creator
Set up worldwide and US-facing casino brands from a standing start — business model, platform, launch and the teams to run them — then handed over on schedule.
2023–26 · Lotteryi-lottery
New vertical for a B2B gaming technology group
Strategy and execution to add i-lottery to the group's platform. It has become a strong part of the business in Central and Latin America.
2023–26 · Strategy and M&AGlobal strategy
For a Nasdaq-listed lottery brand
A worldwide strategy built on a new football-linked lottery concept with charitable giving and content-led marketing, plus a seat on the advisory board set up to source acquisitions.
2019–22 · PLC leadershipSportech plc
COO, then CEO, of an LSE-listed gambling technology group
Rationalised technology and cost bases, executed disposals, launched sports betting in Connecticut with the state lottery, cleared decade-old litigation and restructured the group for sale.
2011–19 · FounderLottoland and Lot.to
Two businesses founded and exited
Took Lottoland from UK licence to £5m+ sales in year one, moved it to Gibraltar and grew from 40 to 140 staff in 12 months. Then built Lot.to's SaaS lottery platform for operators in Africa, the Caribbean and Spain, and sold it to Sportech.
2005–11 · Government-owned operator£9m a year saved
General Counsel and Group Commercial Director, the Tote
Led the company side of privatisation with DCMS, grew the estate from 325 to 550 shops, and built an international co-mingling business adding £100m+ pool handle and £4m EBITDA in a year.
How I work
Three ways to engage
01
Project
A defined piece of work with a clear scope and fee — a launch, a lottery strategy, a market-entry plan or a deal.
02
Interim or fractional
Senior leadership for a set number of days a month, or full time for a fixed period, until the right permanent team is in place.
03
Advisory and board
An ongoing retainer or non-executive role: a sounding board for the CEO and informed challenge for the board.
About
Andrew Lindley
I've spent over two decades in gambling: as General Counsel and Commercial Director of the government-owned Tote, as co-founder and CEO of two digital lottery businesses, and as COO and then CEO of Sportech plc.
Since 2023 I've worked independently — on lottery strategy, product, bids and, most recently, building and launching two online casinos. My training as a solicitor means I bring legal discipline to commercial decisions — but I advise as a business adviser, not as your lawyer.
Solicitor, England and Wales (since 1999) — not offering legal services
Former PLC CEO
Founder, two exits
UK-based, working worldwide
Independent consultant and founder — launches, lottery and strategy
Sportech plc — COO, then CEO
Lot.to — Co-founder and CEO (sold to Sportech)
Lottoland — Co-founder and CEO
The Tote — General Counsel and Group Commercial Director
A gambling consultant helps operators, suppliers and investors with the decisions that shape a gambling business: launching a new brand or market, choosing licences and structures, buying or selling a business, and leading through change. I do this hands-on, on a project, interim or advisory basis.
Can you help launch an online casino?
Yes. In 2026 I built and launched two online casinos from scratch, one worldwide-facing and one US-facing, covering the business model, platform, payments and the teams to run them. I work on a fixed-term basis and hand over to a capable team.
Do you work on lottery and i-lottery projects?
Yes. I co-founded Lottoland and Lot.to, and I have since advised a B2B gaming technology group on adding i-lottery and a Nasdaq-listed lottery brand on its global strategy. I also work on raffles, secondary lottery and blockchain lottery models.
Do you advise on gambling M&A?
Yes. I have led acquisitions and disposals as General Counsel of the Tote and CEO of Sportech plc, developed a take-private bid with a gambling-focused private equity house, and sat on an acquisitions advisory board for a listed lottery brand.
Do you take interim or fractional roles?
Yes. I can step in as interim CEO or COO, work a set number of days a month, or join a board as a non-executive director or adviser.
Are you a lawyer?
I hold a current practising certificate as a solicitor of England and Wales, and have been a solicitor since 1999. But gamblingconsultant.io is a sector-specific business advisory, not a legal practice, and I do not provide legal advice as a solicitor through it or in any other guise. The exception is an interim appointment: if I join your business as an interim employee, I can act as your in-house counsel in the usual way for the duration of the appointment.
Important: this is not a legal practice
gamblingconsultant.io is a sector-specific business advisory for the gambling industry. It is not a law firm or legal practice, and it is not regulated by the Solicitors Regulation Authority.
Andrew Lindley holds a current practising certificate as a solicitor of England and Wales. He does not provide legal advice as a solicitor, either as part of gamblingconsultant.io or in any other guise, and does not intend to. Nothing on this website, and no service provided through it, is legal advice.
The one exception is an interim appointment. Andrew can join a client business as an interim employee and, in that role, give legal advice as its in-house counsel in the usual way, as an employee of that business, for the duration of the appointment. That advice is given by Andrew as the business's employee, not by gamblingconsultant.io.
